000			01016cam a22002294a 4500
005			20250605164100.0
008			250528s ||||||||||||||||||||||||d
035			_a17588
020			_a9788132103158
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aConsumer Behavior / Applications in Marketing
250			_a1st
260			_bSage Publications, _c2009
300			_a334
520			_aThis book helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. Preface, Acknowledgements, Introduction, Ideas and Explanations in Consumer Research, Consumption Patterns, Customer Loyalty, Stationary Markets, Explaining Decision-Making, Information Processing and Decision-making Market Response, The Retail Context, The Response to Advertising, Index
700	1		_aEast Robert _92381
700	1		_aVanhuele Marc _93757
700	1		_aWright Malcolm _93758
942			_cBK
999			_c2992 _d2992