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| 005 | 20250605164100.0 | ||
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| 035 | _a17589 | ||
| 020 | _a9780750659802 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aCreating Powerful Brands / In Consumer, Service and Industrial Markets | |
| 250 | _a3rd | ||
| 260 |
_bElsevier, _c2003 |
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| 300 | _a468 | ||
| 520 | _aA comprehensive coverage of Brand Management. Preface, Acknowledgements, Foundations of Brand Management, Understanding the Branding Process, Brand Management in Different Sectors, How Consumers Choose Brands, Business to Business Branding, Service Brands, Retailer Issues in Branding, Brands on the Internet, Winning the Brands Battle, How Powerful Brands Beat Competitors, Brand Planning, Brand Evaluation, Index. | ||
| 700 | 1 |
_aDe Chernatony Leslie _92091 |
|
| 700 | 1 |
_aMcdonald Malcolm _93759 |
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| 942 | _cBK | ||
| 999 |
_c2993 _d2993 |
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