| 000 | 00967cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164102.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a17607 | ||
| 020 | _a9780857250902 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aSport Marketing | |
| 250 | _a1st | ||
| 260 |
_bLearning Matters, _c2011 |
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| 300 | _a220 | ||
| 520 | _aThis is a comprehensive and accessible text on sport marketing for students on sports management degrees or any sports degree with a marketing environment. Introduction to Sport Marketing, Research for Sport Marketing, Sport Consumers, Sport Marketing Planning, Sport Products, Sport Pricing, Integrated Sport Marketing Communication, Sport Sponsorship, Sport Public Relations, Sport Media, Place in sport, Sport Marketing Implementation and Control, Writing a Sport Marketing Plan, References, Index. | ||
| 700 | 1 |
_aBlakey Paul _93788 |
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| 942 | _cBK | ||
| 999 |
_c3010 _d3010 |
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