| 000 | 00834cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164103.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a17615 | ||
| 020 | _a9780077114152 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aPrinciples and Practice of Marketing / 5th Edition | |
| 250 | _a5th | ||
| 260 |
_bMcgraw Hill Book Company, _c2007 |
||
| 300 | _a1024 | ||
| 520 | _aThis textbook maintains its position as the discerning choice for introductory Marketing modules at undergraduate, masters or MBA level. Preface, Fundamentals of Modern Marketing Thought, Marketing Analysis, Marketing Mix Decisions, Competition and Marketing, Marketing Implementation and Application, Glossary, Subject Index. | ||
| 700 | 1 |
_aJobber David _92074 |
|
| 942 | _cBK | ||
| 999 |
_c3018 _d3018 |
||