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035 _a17727
020 _a9780750666756
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aInternational Hospitality Management / Concepts and Cases
250 _a1st
260 _bElsevier,
_c2007
300 _a388
520 _aThis book brings together the latest developments in global hospitality operations with contemporary management principles. Preface, Acknowledgements, Welcome: An Introduction to International Hospitality, Cultures and the Challenges of International Hospitality, The International Hospitality Industry, Exploring the International Environment, International Marketing, International Hospitality Market Entry, Strategic Planning and International Hospitality, International Human Resources Management: Managing Diversity, Entrepreneurship and SMEs in the Global Market, Managing Social Responsibility in International Hospitality, The Analysis of International Hospitality Management, Bibliography and References, Author and Subject Index.
700 1 _aChen Wei
_93918
700 1 _aClark Alan
_93919
942 _cBK
999 _c3128
_d3128