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035 _a17894
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040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aStrategic Management / Theory and Practice: Second Edition
250 _a2nd
260 _bAshford Colour,
_c1997
300 _a248
520 _aThis book gives students an up to date and comprehensive introduction to the theory and practice of Management Strategy. Preface, The Knowledge Base of Strategic Management, Assessing the Environment, Forecasting the Future, Business Plans, Managing Change and Innovation, Managing Quality, Measuring Strategic Performance, The Workbook, Strategic Management Case-Studies, Index.
700 1 _aCole G.A
_9944
942 _cBK
999 _c3293
_d3293