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035 _a17914
020 _a132914778
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aThe Essence of Competitive Strategy
260 _bPrentice Hall,
_c1995
300 _a138
520 _aThis book explains the answers by providing a unique framework for developing viable competitive strategies. Introduction, The Customer Matrix, The Producer Matrix, The Competitive Environment, The Future, Strategic Choice, Joint Development and Acquisition, Implementation Through Internal Development, Conclusion, References, Index.
700 1 _aBowman Cliff
_94212
700 1 _aFaulkner David
_94213
942 _cBK
999 _c3313
_d3313