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035			_a17916
020			_a138505128
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aStrategic Management
260			_bPrentice Hall, _c1989
300			_a406
520			_aThis book is highly illustrated with case studies and company illustrations to show the application of strategic management concepts to real European companies. Preface, Introducing Strategic Management, The Nature of Strategic Management, The Integrative Case Study, Analyzing the Environment, Strategic Audits, Understanding Competitors, Understanding Market Structures, Planning Direction, Organizational Mission, Organizational Objectives, Values and Expectations, Planning Strategy, Structural Influences, Strategy Alternatives, Strategy Selection, Implementing Strategy, Operational Strategies, Human Resource Management, Control and Effectiveness, Name and Subject Index.
700	1		_aGreenley Gordon E _94214
942			_cBK
999			_c3315 _d3315