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035 _a17921
020 _a27360712
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aInternational Business Strategy
260 _bPitman Publishing,
_c1995
300 _a370
520 _aThis book has been designed to help managers and aspiring managers to meet the challenges of international competition. Preface, Acknowledgements, Strategy and Process and Performance, Corporate and Business and Functional Strategies, The Internationalization Process, International Strategic Analysis, External Triggers to the Internationalization Process, Internal Triggers to the Internationalization Process, International Business Development, Restricted National Market Scope, International Market Entry and Development, International Regional Strategies, Worldwide Competitors, Bibliography, Index.
700 1 _aEllis John
_94220
700 1 _aWilliams David
_94221
942 _cBK
999 _c3320
_d3320