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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aInternational Business Strategy
260			_bButterworth Heinemann, _c1994
300			_a212
520			_aThis key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. Preface, Introduction, Competitive and Comparative Business Strategy, The Enterprise System, Generic Strategies, Doing a Strategic Analysis, International Business Strategy, What Do we Mean by Cooperative Advantage, Effective Organization, The Missing Link in the Solutions Business: Managing Flows Through Business Systems, Adjusting to Environmental Pressures, Global Corporate Policies, A Framework for Environmental Analysis, The Macroeconomic Environment, The political Environment, Understanding an Economy, Appendices, Doing Business in Turbulent Environments, Crisis Management, Turnaround Management is not Rambo Management, Managing in Turbulent Environments, Inflation's Impact on Financial Policies, Devaluation's Impact on the Strategic Posture, Conclusive Remarks, Bibliography, Index.
700	1		_aKetelhohn Werner _94222
942			_cBK
999			_c3321 _d3321