000			01384cam a22001934a 4500
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035			_a17925
020			_a19828988
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aFoundations of Corporate Success / How Business Strategies Add Value
260			_bOxford University Press, _c1993
300			_a416
520			_aA fresh and insightful approach, blending theory and case studies, to the links between corporate culture, strategy and success. List of Figures and Tables, Corporate Success, The Structure of Strategy, Adding Value, Business Relationships, Co-operations and Co-ordination, Relationships and Contracts, Distinctive Capabilities, Architecture, Reputation, Innovation, Strategic Assets, From Distinctive Capabilities to Competitive Advantage, Markets, Mergers, Sustainability, Appropriability, The Value of Competitive Advantage, Appendix: Added Value Statements, Competitive Strategies, Pricing and Positioning, Advertising and Branding, Vertical Relationships, The Strategic Audit, The Industry, The Firm, The Nation, The Future of Strategy, A Brief History of Business Strategy, Conclusions, Value of Eco at 1st January 1992, Glossary, Bibliography, Index of Companies, General Index.
700	1		_aKay John _94224
942			_cBK
999			_c3324 _d3324