000			01294cam a22002174a 4500
005			20250605164112.0
008			250528s ||||||||||||||||||||||||d
035			_a17930
020			_a631190996
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aCompanies and Markets / Understanding Business Strategy and the Market Environment
260			_bBlackwell Business, _c1994
300			_a302
520			_aThe aim of this book is to blend the relevant aspects of business policy and industrial economics and to provide students with a powerful new framework for understanding how company strategy relates to the markets in which companies operate. Preface, Introduction, Acknowledgements, Strategic Direction: Background, Horizontal Expansion, Vertical Expansion, Congomerate Expansion, International Expansion, Competitive Strategy and Industrial Economics: Background, Market Entry and Exit, Frameworks for Analyzing Markets and Competitiveness, The Nature and Significance of Cost Effectiveness, The Nature and Significance of Product Differentiation, Summary, Technical Appendix: Theory of Markets, Index.
700	1		_aLowes Bryan _94227
700	1		_aPass Christopher _94228
700	1		_aSanderson Stuart _94229
942			_cBK
999			_c3328 _d3328