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035 _a17939
020 _a201508257
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aStrategic Management / Third Edition
250 _a3rd
260 _bAddison-Wesley Publishing Company,
_c1990
300 _a408
520 _aThis book explores the critical strategies that explain why some companies develop and thrive while others stagnate and go bankrupt. Introduction to Strategic Management and Business Policy, Developing Conceptual Skills: The Case Method and the Strategic Audit, Scanning the Environment, Strategic Managers, The External Environment, The Internal Environment, Strategy Formulation, Strategy Formulation: Situation Analysis, Strategy Formulation: Strategic Alternatives, Strategy Implementation and Control, Strategy Implementation, Evaluation and Control, Other Strategic Concepts, Strategic Issues in Multinational Corporations, Strategic Issues in Not-for-Profit Organizations, Strategic Issues in Entrepreneurial Ventures and Small Businesses, Name and Subject Index.
700 1 _aHunger David J
_93351
700 1 _aWheelen Thomas L
_93352
942 _cBK
999 _c3334
_d3334