| 000 | 00956cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164113.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a17962 | ||
| 020 | _a500278083 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aCorporate Identity / Making Business Strategy Visible Through Design | |
| 260 | _c1989 | ||
| 300 | _a224 | ||
| 520 | _aA splendid exploration of how big business keeps itself in the public eye. The Invention of Tradition, The Corporate Search for Identity, Visual Style, Corporate Structure, Corporate Strategy, Creating an Identity Program and the First Stage, Creating an Identity Program and Managing Change, Launching and Maintaining an Identity Program, Corporate Identity and the Future, Select Bibliography, Author's and Illustration Acknowledgements. | ||
| 700 | 1 |
_aOlins Wally _94255 |
|
| 700 | 1 |
_aThames And Hudson _92417 |
|
| 942 | _cBK | ||
| 999 |
_c3356 _d3356 |
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