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035 _a17991
020 _a9780415533379
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aEMarketing Excellence / Planning and Optimizing your Digital Marketing
250 _a4th
260 _bRouledge,
_c2013
300 _a616
520 _aThis book is a must-have for any professional looking to plan and implement an e-marketing campaign. Preface, Acknowledgements, Introduction to E-Marketing, Remix, E-Models, E-Customers, Social Media Marketing, Site Design, Traffic Building, e-CRM, Managing Digital Marketing, E-Planning, Glossary, Index.
700 1 _aChaffey Dave
_91008
700 1 _aSmith Pr
_94320
942 _cBK
999 _c3385
_d3385