000			01535cam a22002174a 4500
005			20250605164116.0
008			250528s ||||||||||||||||||||||||d
035			_a18082
020			_a71127038
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aEffective Business Communication / Sixth Edition
250			_a6th
260			_bMcgraw Hill, Inc, _c1991
300			_a844
520			_aBackground for Communicating, Importance of Effective Communications in Business, The Process of Communication and Miscommunication, Business Communication Principles, Legal Aspects of Business Communication, The Process of Preparing Effective Business, Major Plans for Letters and Memos, Direct Requests, Good-News and Neutral Messages, Bad-News Messages, Persuasive Requests, Special Messages, Sales Letters, The Written Job Presentation, Other Job Application Messages, Collection Messages - Written and Oral, Goodwill Messages, Reports, Business Reports: Types and Preparation and Organization and Presentation, Short Reports, Formal (Long) Reports, Proposals, Oral Communication, Successful Oral Presentations and Successful Listening, Successful Informative Speaking, Successful Persuasive Speaking, Successful Business Meetings, Successful Interpersonal and Other Oral Communications, Significant Concerns for Effective Business Communications, Interpersonal and Intercultural Communication.
700	1		_aHildebrandt Herbert W _94364
700	1		_aMurphy Herta A _94365
942			_cBK
999			_c3468 _d3468