| 000 | 01122cam a22002294a 4500 | ||
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| 005 | 20250605164121.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a18274 | ||
| 020 | _a749427000 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aCustomer Relationship Marketing / Get to Know Your Customers and Win their Loyalty | |
| 250 | _a2nd | ||
| 260 |
_bKogan Page Limited, _c2002 |
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| 300 | _a228 | ||
| 520 | _aThe best practical introduction to customer relationship marketing (CRM). Acknowledgements, Preface, Foreword, Why Relationship Marketing, Models of Customer Management, The Customers' Perspective, The Company's Perspective, Quantifying the Impact, Identifying Customers' Relationship Needs, The Role of Market Research, Customer Retention and Loyalty, Integrating CRM Strategies, Processes and Procedures, People and Performance, CRM Technology - Today and Tomorrow, The Future of e-CRM, CRM Program, Planning, Index. | ||
| 700 | 1 |
_aMachtynger Liz _94550 |
|
| 700 | 1 |
_aStone Merlin _94551 |
|
| 700 | 1 |
_aWoodcock Neil _94552 |
|
| 942 | _cBK | ||
| 999 |
_c3642 _d3642 |
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