| 000 | 01063cam a22001934a 4500 | ||
|---|---|---|---|
| 005 | 20250605164121.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a18288 | ||
| 020 | _a470847085 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aManaging, Innovation, Design and Creativity | |
| 260 |
_bWiley, _c2003 |
||
| 300 | _a434 | ||
| 520 | _aThis book provides managers and students with insights that help them create sustainable and innovative organizations. Introduction, Acknowledgements, A Note on Globalization, What are Innovation and Creativity and Design, Branding and Innovation, The Value of Market Research, A Note to Teams, The Role of Prototypes, Collaborating for Innovation, The Effects of Industry and Cultural Context, Innovation for the Environment, How to Infuse Innovation, Innovation in the Service Industry, Building for Innovation, Putting All these Pieces into Place, The Innovative Organization, References, Index. | ||
| 700 | 1 |
_aStamm Bettina Von _94563 |
|
| 942 | _cBK | ||
| 999 |
_c3654 _d3654 |
||