| 000 | 00809cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164122.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a18303 | ||
| 020 | _a131440772 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aSports Marketing / A Strategic Perspective | |
| 250 | _a3rd | ||
| 260 |
_bPearson - Prentice Hall, _c2005 |
||
| 300 | _a506 | ||
| 520 | _aBusiness Perspective - Strategic Approach - Spotlight on Ethics - The Most Current Examples. Preface, Contingency Framework for Strategic Sports Marketing, Planning for Market Selection Decisions, Planning the Sports Marketing Mix, Implementing and Controlling the Strategic Sports Marketing Process, Index. | ||
| 700 | 1 |
_aShank Matthew D _94580 |
|
| 942 | _cBK | ||
| 999 |
_c3669 _d3669 |
||