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| 005 | 20250605164123.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
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| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMarketing Financial Services | |
| 250 | _a1st | ||
| 260 | _c1996 | ||
| 300 | _a324 | ||
| 520 | _aAn invaluable book for all those studying the marketing of financial services. Preface, The Roles of Marketing in Financial Services, Customer Behavior and Market Segmentation, Marketing Research, Product Development, Marketing of Credit Cards, Pricing, Advertising and Communications, Salesforce Management, Branch Location and Distribution, Branch Administration, Marketing Planning and Administration and Control, Marketing Strategies for Financial Services, Index. | ||
| 700 | 1 |
_aMeidan Arthur _94624 |
|
| 942 | _cBK | ||
| 710 | 2 |
_aMacmillan Business _99714 |
|
| 999 |
_c3712 _d3712 |
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