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| 005 | 20250605164124.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a18373 | ||
| 020 | _a74941636 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aAdvances in Relationship Marketing | |
| 260 |
_bKogan Page Limited, _c1995 |
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| 300 | _a288 | ||
| 520 | _aThis book presents current thinking on this popular subject from academics representing a broad range of management disciplines. Introduction, Relationship Marketing and Customer Retention, Internal Marketing, Managing Relationships Before - During and After the Sale, Service Quality Themes in Relationship Marketing, Value Creation Through Relationship Marketing, Index. | ||
| 700 | 1 |
_aPayne Adrian _92025 |
|
| 942 | _cBK | ||
| 999 |
_c3735 _d3735 |
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