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035 _a14784
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aSociology of Mass Communications / Selected Readings
250 _a1st
260 _bPenguin Books,
_c1972
300 _a478
520 _aThis volume offers some fundamental thinking about the purposes and objectives of mass-media institutions in our society. Introduction, General Perspectives, Mass Media and Mass Society, The Audience of Mass Communications, Mass Communication Organizations, Structural Analysis of Mass Communications, Further Reading, Acknowledgements, Author and Subject Index.
700 1 _aMcquail Denis
_9543
942 _cBK
999 _c402
_d402