000			01479cam a22002054a 4500
005			20250605164134.0
008			250528s ||||||||||||||||||||||||d
035			_a18694
020			_a395321603
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aIn Cold Type / Overcoming the Book Crisis
260			_bHoughton Mifflin Company, _c1982
300			_a400
505	0		_aPreface and Acknowledgements, Introduction, Book Publishing: Its Present Condition, The Role of the Trade Book Publisher, Getting Books to the Public, The Book Retailer: Little Help from the Publisher, Returns and Remainders, Sales Management, The Alternative: Distribution Through a Merchandising Plan, Wholesaling, Editorial, Don't Forget the Author, The Economics of Publishing, Production Management, Computerization and Management Information and Odds and Ends, Conclusion, Appendixes.
520			_aPreface and Acknowledgements, Introduction, Book Publishing: Its Present Condition, The Role of the Trade Book Publisher, Getting Books to the Public, The Book Retailer: Little Help from the Publisher, Returns and Remainders, Sales Management, The Alternative: Distribution Through a Merchandising Plan, Wholesaling, Editorial, Don't Forget the Author, The Economics of Publishing, Production Management, Computerization and Management Information and Odds and Ends, Conclusion, Appendixes.
700	1		_aShatzkin Leonard _94946
942			_cBK
999			_c4022 _d4022