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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing for Hospitality and Tourism
260			_bPrentice Hall, _c1996
300			_a706
520			_aIntroduction: Marketing for Hospitality and Tourism, Social Foundations of Marketing: Meeting Human Needs, The Role of Marketing in Strategic Planning, Service Characteristics of Hospitality and Tourism Marketing, The Marketing Environment, Marketing Research and Information Systems, Consumer Markets and Consumer Buying Behavior, Organizational Buyer Behavior of Group Markets, Market Segmentation Targeting and Positioning, Designing and Managing Products, Internal Marketing, Building Customer Satisfaction Through Quality, Pricing Products: Pricing Considerations and Approaches and Strategy, Managing Capacity and Demand, Distribution Channels, Promoting Products: Communication and Promotion Policy, Promoting Products: Advertising and Direct Marketing and Sales Promotion, Promoting Products: Public Relations, Professional Sales, Destination Marketing, Next Year's Marketing Plan, References, Index.
700	1		_aBowen John _93683
700	1		_aKotler Philip _91146
700	1		_aMakens James _93684
942			_cBK
999			_c4095 _d4095