000			01468cam a22001814a 4500
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035			_a18857
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aBroadcasting in America / A Survey of Television and Radio
260			_bHoughton Mifflin Company, _c1956
300			_a506
520			_aThe Physical Bases of Broadcasting, The Nature of Radio Energy, The AM and FM Broadcast Services, The Television Service, Relay and Reproducing Systems, The Origin and Growth of Broadcasting, The Emergence of the Concept of Mass Communication, Wireless Communication, Broadcasting: A New Communication Service, The Origin of Government Regulation of Broadcasting, The Radio Era: 1927-1948, The Ascendancy of Televcision, Some Inter-Media Relationships, The Economy of the Broadcasting Industry, The Dynamics of the Advertising Market, The Integration of Advertising in the Program Structure, The Rate Structure of Broadcasting, Mechanisms for Reaching the Advertising Market, The Business of Measurement and Evaluation, The Role of Advertising Agencies in Broadcasting, The Financial Organization of the Broadcasting Industry, Social Control of Broadcasting, Agencies of Social Control, The Law of Broadcasting, Self-Regulation, Evaluating the Broadcasting Service, Standards of Evaluation, Index.
700	1		_aHead Sydney W _95130
942			_cBK
999			_c4166 _d4166