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035 _a18877
020 _a395673313
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aBroadcasting in America / A Survey of Electronic Media
250 _a7th
260 _bHoughton Mifflin Company,
_c1994
300 _a648
520 _aPreface, Prologue, Hurricane Andrew: Electronic Media in a Crisis, Development, Rise of Radio, Radio to Television, Cable and Newer Media, Technology, How Broadcasting and Cable Work, Relays and Recording and the Digital Revolution, Business, Organization and Operations, Advertising and Other Revenues and Profits, Noncommercial Services, Programming, Programs and Programming Basics, Network and Syndicated and local, Effects, Ratings, Impact, Regulation and Licensing, Constitutional Controversies, World of Electronic Media, Global View, Tomorrow, Further Reading, Bibliography, Index.
700 1 _aHead Sydney W
_95130
700 1 _aSchofield Lemuel B
_95152
700 1 _aSterling Christopher H
_95153
942 _cBK
999 _c4183
_d4183