| 000 | 01074cam a22002174a 4500 | ||
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| 005 | 20250605164142.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a19021 | ||
| 020 | _a750619902 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aStrategic Marketing Management / Planning and Control, Analysis and Decision | |
| 250 | _a1st | ||
| 260 |
_bButterworth Heinemann, _c1995 |
||
| 300 | _a318 | ||
| 520 | _aThis book has been specifically written for students studying for the Strategic Marketing Management module in the CIM Diploma. Preface, Acknowledgements, Introduction to Planning and Control: The Management Process, Assessing Corporate Capability, Environmental Analysis, Market Segmentation and Targeting and Positioning, Formulating the Marketing Strategy, Managing the Marketing Mix, Strategic Evaluation and Appraisal, Strategic Implementation and Control, The Mini Case Study, The Major Case Study, Index. | ||
| 700 | 1 |
_aFifield Paul _91369 |
|
| 700 | 1 |
_aGilligan Colin _92018 |
|
| 942 | _cBK | ||
| 999 |
_c4309 _d4309 |
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