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245	1		_aUnderstanding Media / The Extensions of Man
260			_bRouledge, _c1994
300			_a360
520			_aThis classic text offers us an all-encompassing exploration of the entire spectrum of communication as it has extended human horizons, from the invention of movable type through to the computer age. Introduction, Medium is the Message, Media Hot and Cold, Reversal of the Overheated Medium, The Gadget Lover: Narcissus as Narcosis, Hybrid Energy: Les Liaisons Dangereuses, Media as Translators, Challenge and Collapse: The Nemesis of Creativity, The Spoken Word: Flower of Evil?, The Written Word: An Eye for an Ear, Roads and Paper Routes, Number: Profile of the Crowd, Clothing: Our Extended Skin, Housing: New Look and New Outlook, Money: The Poor Man's Credit Card, Clocks: The Scent of Time, The Print: How to Dig It, Comics: Mad Vestibule to TV, The Printed Word: Architect of Nationalism, Wheel and Bicycle and Airplane, The Photograph: The Brothel-without-Walls, Press: Government by News Leak, Motorcar: The Mechanical Bride, Ads: Keeping Upset with the Joneses, Games: The Extensions of Man, Telegraph: The Social Hormone, The Typewriter: Into the Age of the Iron Whim, The Telephone: Sounding Brass or Thinking Symbol?, The Phonograph: The Toy That Shrank the National Chest.
700	1		_aMcluhan Marshall _9596
942			_cBK
999			_c445 _d445