| 000 | 00994cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164147.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a19208 | ||
| 020 | _a1574443569 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aSuperior Customer Value in the New Economy / Concepts and Cases | |
| 250 | _a2nd | ||
| 260 |
_bCrain Books, _c2004 |
||
| 300 | _a434 | ||
| 520 | _aThis book elaborates on the latest perspectives of the business and academic communities, exploring leading marketing and managing developments in the crucial area of customer value (CV). Customer Value and the Building Blocks, Creating Value Through Services and E-Commerce, Planning and Implementing a Winning Value Proposition, Delivering Long-Term Superior Value to Customers, Customer Value Cases: A Primer and Questions for Analysis, Index. | ||
| 700 | 1 |
_aJohnson William C _95447 |
|
| 700 | 1 |
_aWeinstein Art _95448 |
|
| 942 | _cBK | ||
| 999 |
_c4476 _d4476 |
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