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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aGlobal Strategic Management
250			_a1st
260			_bPalgrave Macmillan, _c2003
300			_a458
520			_aThis book offers an insight into the impact of globalization on business organizations and how managers can deal with this. Preface and Acknowledgements, Introduction, The Process of Globalization, Globalization of Markets and Competition, Designing a Global Industry, Designing a Global Organization, Global Strategic Alliances, Global Mergers and Acquisitions, Assessing Countries' Attractiveness, Entry Strategies, Managing Globally, Global Marketing, Global Operations, Global Innovation, Cross-Cultural Management, Global Human Resource Management, Global Financial Management, Broad Issues in Globalization, Globalization and the Internet, The Social Responsibility of the Global Firm, Global Trends, Index.
700	1		_aLasserre Philippe _95469
942			_cBK
999			_c4501 _d4501