| 000 | 00839cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164148.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a19263 | ||
| 020 | _a72864877 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aConsumer Behavior and Marketing Strategy / Seventh Edition | |
| 250 | _a7th | ||
| 260 |
_bMcgraw Hill Irwin, _c2005 |
||
| 300 | _a584 | ||
| 520 | _aThe Perfect combination of knowledge and skills needed to understand markets. A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index. | ||
| 700 | 1 |
_aOlson Jerry C _91723 |
|
| 700 | 1 |
_aPeter Paul J _91724 |
|
| 942 | _cBK | ||
| 999 |
_c4528 _d4528 |
||