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035 _a14849
020 _a80394361
040 _aGR-AtMCL
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_dGR-AtMCL
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245 1 _aMedia Analysis Techniques / Revised Edition
260 _bSage Publications,
_c1991
300 _a146
520 _aA useful introductory methods text for those concerned with popular culture. Acknowledgements, Preface, Techniques of Interpretation, Semiological Analysis, Marxist Analysis, Psychoanalytic Criticism, Sociological Analysis, Applications, Murderers on the Orient Express, Seven Points on the Game of Football, Sex and Symbol in Fashion Advertising, All-News Radio and the American Bourgeoisie, Epilogue: Shmoos and Analysis, References, Name and Subject Index, About the Author.
700 1 _aBerger Arthur Asa
_9621
942 _cBK
999 _c460
_d460