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| 005 | 20250605163936.0 | ||
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| 020 | _a58203650 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aCommunications Models / For the Study of Mass Communication | |
| 250 | _a2nd | ||
| 260 |
_bLongman, _c1993 |
||
| 300 | _a232 | ||
| 520 | _aThis book recognizes the changing nature of media and applies cultural, interpretative and critical approaches to media analysis. Introduction, Basic Models, Personal Influence and Diffusion and Short-Term Effects of Mass Communication on Individuals, Effects of Mass Communication on Culture and Society, Audience-Centered Models, Media Organization and Selection and Production, Planned Communication, New Media and the Information Society, International Communication. | ||
| 700 | 1 |
_aMcquail Denis _9543 |
|
| 700 | 1 |
_aWindahl Sven _9661 |
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| 942 | _cBK | ||
| 999 |
_c487 _d487 |
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