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035			_a14879
020			_a39433244
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMass Communication / A Sociological Perspective
250			_a3rd
260			_bRandom House, _c1985
300			_a226
520			_aPreface, The Nature and Functions of Mass Communication, Introduction, Four Major Communication Activities, What is Mass Communication?, Towarding a Working Concept of Mass Communication, Some Functions of Mass Communication: An Overview, Some Theoretical Orientations, Mass Communications as Social Institutions, Alternative Systems of Mass Communication, Sociology of Mass Communicator, Occupations in Communications, The Communicator in Organizational Context, Communication as Work, The Social Production of News: Occupational Role Analysis, Sociology of the Audience: Interpersonal Communication and the Mass Audience, Sociology of the Audience: Selected Characteristics of Audiences and Communication Behavior, Social Consequences of Mass Communication: Studies of News and Mass Persuasion, Public Concern Over Mass Entertainment.
700	1		_aWright Charles R _9663
942			_cBK
999			_c490 _d490