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035			_a14881
020			_a803984308
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aUsing Communication Theory / An Introduction to Planned Communication
250			_a1st
260			_bSage Publications, _c1992
300			_a248
520			_aThis broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Preface, Introduction, The Basics, Conceptual Tools, The Nature of Communication Planning, Not All Problems are Communication Problems, Categorization of Basic Strategies, Theoretical Approaches to Communication Planning, Multi-Step Flow Approaches, A Network Approach, Systems Theory Perspectives, Social Marketing Perspectives, Communication Campaigns: A Meeting Place for Different Approaches, The Elements of Mass Communication Theories, The Sender/ Communicator, The Message, The Medium, The Audience, Effects, Glossary, Bibliography, Index.
700	1		_aOlson Jean T _9664
700	1		_aSignitzer Benno _9665
700	1		_aWindahl Sven _9661
942			_cBK
999			_c492 _d492