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245	1		_aPolls and Surveys / Understanding What They Tell Us
250			_a1st
260			_bJossey-Bass Publishers, _c1988
300			_a252
520			_aThis book answers all the questions people may have about public opinion polling - and then some - and does so in a highly readable fashion. Preface, Polling the Public: Purpose and Process, Growth of Public Opinion Polling, Proper and Improper Uses of Surveys, The Organizations That Do the Polling, How Information Is Collected, How Respondents Are Selected, Asking the Question: How Wording Affects Response, What Do Answers Mean?, Understanding Sources of Error, Should Polls Be Banned?, Effects of Polls on Elections and Governments and Business and Media, Glossary, References, Index.
700	1		_aBradburn Norman M _9667
700	1		_aSudman Seymour _9668
942			_cBK
999			_c494 _d494