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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aStrategic Management 2
260			_bFinancial Times Management, _c1999
300			_a130
520			_aDesigned by some of the world's leading experts and regularly updated, the materials combine academic excellence with day-to-day pragmatism resulting in one of the most practical and stimulating ranges available. Introduction to Workbook 2, Strategic Options, Generic Competitive Strategies, Product/ Market Growth Strategies, Linking Strategic Options to SWOT, Methods of Development, Evaluation and Selection, Gap Analysis, Criteria for Evaluation, Selecting Strategic Options, Making a Case, Implementing Strategy, The Implementation Process, Aligning People Behind Your Strategy, Creating a Culture for Success, Working in the Organizational Structure, Planning Implementation, Balanced Scorecard, Managing Strategic Change, What is Strategic Change?, Pressures for Strategic Change, Forces for and Against Change, Responses to Change, Change Management Roles, Planned Approaches to Managing Change, The Choice Management - Change Management Model, Further Reading, References.
700	1		_aPartridge Lesley _95531
942			_cBK
999			_c5049 _d5049