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040 _aGR-AtMCL
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_dGR-AtMCL
_eAACR2
245 1 _aFood and Beverage Management / A Selection of Readings
250 _a1st
260 _bButterworth Heinemann,
_c1994
300 _a354
520 _aThe text provides specially selected material to further students' understanding of food and beverage operations. Preface, Introduction, Strategic Considerations, Reviewing the Performance of Corporate Food and Beverage, Branding Strategies for Food and Beverage Operations, The Application of Retailing to Food and Beverage Operations, Restaurant Company Financial Performance Analysis, Planning and Design, Location Analysis and Market Feasibility, Catering Systems, Design and Layout, Managing Operations, Managing Quality in Food and Beverage Operations, Marketing and Merchandising, Food and Beverage Purchasing, Controlling Operations, Monitoring Customer Satisfaction, Managing Profitability, Productivity Improvement, Food Hygiene and HACCP, Panel Questions, The View from the Industry, Index.
700 1 _aDavis Bernard
_96116
700 1 _aLockwood Andrew
_96117
942 _cBK
999 _c5203
_d5203