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245	1		_aMarketing for Hospitality and Tourism / Third Edition
250			_a3rd
260			_bPrentice Hall, _c2002
300			_a896
520			_aAn indispensable guide to successful Marketing in the Hospitality Industry. Preface, Introduction: Marketing for Hospitality and Tourism, Service Characteristics of Hospitality and Tourism Marketing, The Role of Marketing in Strategic Planning, The Marketing Environment, Marketing Information Systems and Marketing Research, Consumer Markets and Consumer Buying Behavior, Organizational Buyer Behavior of Group Market, Market Segmentation and Targeting and Positioning, Designing and Managing Products, Internal Marketing, Building Customer Loyalty Through Quality, Pricing Products: Pricing Considerations and Approaches and Strategy, Distribution Channels, Promoting Products: Communication and Promotion Policy and Advertising, Promoting Products: Public Relations and Sales Promotion, Electronic Marketing: Internet Marketing and Database Marketing and Direct Marketing, Professional Sales, Destination Marketing, Next Year's Marketing Plan, Case Studies, Glossary, Index.
700	1		_aBowen John _93683
700	1		_aKotler Philip _91146
700	1		_aMakens James _93684
942			_cBK
999			_c5225 _d5225