000 00852cam a22002054a 4500
005 20250605164211.0
008 250528s ||||||||||||||||||||||||d
035 _a20287
020 _a28087550
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aSales and Marketing for Hotels, Motels, and Resorts / Marketing Hospitality
260 _c1992
300 _a190
520 _aPreface, Author's Acknwoledgements, Understanding Hospitality Marketing, Understanding Transactions, Understanding Client Behavior, Understanding Pricing Strategies, Marketing Organization, Market Research and Planning, Marketing Communications, Marketing to Organizations, Personal Selling, Study Guide, Glossary, Index.
700 1 _aFoster Dennis L
_93533
942 _cBK
710 2 _aMacmillan/Mcgraw-Hill
_99790
999 _c5411
_d5411