000			01023cam a22002174a 4500
005			20250605164212.0
008			250528s ||||||||||||||||||||||||d
035			_a20319
020			_a866122532
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aHospitality Sales and Marketing / Fourth Edition
250			_a4th
260			_c2003
300			_a568
520			_aPreface, Introduction, Introduction to Hospitality Marketing and Sales, The Marketing Plan: The Cornerstone of Sales, Managing the Marketing and Sales Office, Sales Techniques, Personal Sales, Telephone Sales, Internal Marketing and Sales, Advertising and Public Relations, Marketing, Marketing to Business Travellers, Marketing to Travel Agents, Marketing to Meeting Planners, Marketing to Special Segments, Marketing to Restaurants and Lounges, Marketing Catered Events and Meeting Rooms, Index.
700	1		_aAbbey James R. _96325
942			_cBK
710	2		_aEducational Institute _99792
999			_c5441 _d5441