000			01676cam a22002414a 4500
005			20250605164213.0
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035			_a20368
020			_a273646621
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aPrinciples of Marketing / Third European Edition
250			_a3rd
260			_bFinancial Times - Prentice Hall, _c2002
300			_a856
520			_aOne of the leading and most authoritative marketing textbook. Preface, Acknowledgements, Marketing and the Marketing Process, Marketing in a Changing World: Satisfying Human Needs, Marketing and Society: Social Responsibility and Marketing Ethics, Strategic Marketing Planning, The Marketing Setting, The Marketing Environment, The Global Marketplace, Consumer Buyer Behavior, Business-to-Business Marketing, Market Information and Marketing, Core Strategy, Market Segmentation and Targeting Satisfying Human Needs, Positioning, Building Customer Relationship: Customer Satisfaction and Quality and Value and Service, Product, Brands and Products and Packaging and Support Services, New-Product Development and Product Life-Cycle Strategies, Marketing Services, Price, Pricing Considerations and Approaches, Pricing Strategies, Promotion, Integrated Marketing Communication Strategy, Mass Communications: Advertising and Sales Promotion and Public Relations, Personal Selling and Sales Management, Place, Managing Marketing Channels, Subject index, Glossary.
700	1		_aArmstrong Gary _92168
700	1		_aKotler Philip _91146
700	1		_aSaunders John _93510
700	1		_aWong Veronica _93511
942			_cBK
999			_c5485 _d5485