| 000 | 00929cam a22001814a 4500 | ||
|---|---|---|---|
| 005 | 20250605163505.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a20370 | ||
| 020 | _a1861524641 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aUnderstanding & Designing Marketing Research | |
| 260 |
_bInternational Thomson Business Press, _c1999 |
||
| 300 | _a248 | ||
| 520 | _aAn introduction to array of techniques which is known collectively as Marketing Research. Preface, Research for Marketing, The Process of Research, Secondary Data - Uses and Limitations, The Process of Sampling, Survey and Panel/ Syndicated Research, Questionnaire Design, Qualitative Research, Measurement and Scales, Attitudes and Their Measurement, Experimentation, Writing and Reading Research Reports, Commissioning Marketing Research, Statistics and Sampling, Index. | ||
| 942 | _cBK | ||
| 999 |
_c5487 _d5487 |
||