000			01479cam a22002054a 4500
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035			_a20639
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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aBasic Marketing / A Global-Managerial Approach
260			_bIrwin Mcgraw-Hill, _c1999
300			_a122
520			_aMarketing's Role in the Global Economy, Marketing's Role within the Firm or Nonprofit Organization, Focusing Marketing Strategy with Segmentation and Positioning, Evaluating Opportunities in the Changing Marketing Environment, Demographic Dimensions of Global Consumer Markets, Behavioral Dimensions of the Consumer Market, Business and Organizational Customers and Their Buying Behavior, Improving Decisions with Marketing Information, Elements of Product Planning for Goods and Services, Product Management and New-Product Development, Place and Development of Channel Systems, Distribution Customer Service and Logistics, Retailers and Wholesalers and Their Strategy Planning, Promotion and Introduction to Integrated Marketing Communications, Personal Selling, Advertising and Sales Promotion, Pricing Objectives and Policies, Price Setting in the Business World, Developing Innovative Marketing Plans, Appendices, Author and Subject Index. Includes CD-Rom.
700	1		_aMccarthy Jerome E _91979
700	1		_aPerreault William D _91980
942			_cBK
999			_c5728 _d5728