000			01420cam a22002054a 4500
005			20250605164221.0
008			250528s ||||||||||||||||||||||||d
035			_a20688
020			_a631231366
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aContemporary Strategy Analysis / Concepts, Techniques, Applications: Fourth Edition
250			_a4th
260			_bBlackwell Business, _c2002
300			_a556
520			_aThis book introduces students to the fundamental concepts and principles of strategy. Preface, Introduction, The Concept of Strategy, Tools of Strategy Analysis, Goals and Values and Performance, Analyzing the Industry Environment, Intra-Industry Analysis, Analyzing Resources and Capabilities, Organization Structure and Management Systems, The Analysis of Competitive Advantage, The Nature and Sources of Competitive Advantage, Cost Advantage, Differentiation Advantage, Business Strategies in Different Industry Contexts, Industry Evolution, Technology-Based Industries and the Management of Innovation, Competitive Advantage in Mature Industries, Corporate Strategy, Vertical Integration and the Scope of the Firm, Global Strategies and the Multinational Corporation, Diversification Strategy, Managing the Multi business Corporation, Current Trends in Strategic Management, Index.
700	1		_aGrant Robert M _96650
942			_cBK
999			_c5774 _d5774