000			01401cam a22002174a 4500
005			20250605164223.0
008			250528s ||||||||||||||||||||||||d
035			_a20737
020			_a131419293
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aCustomer Equity Management
260			_bPearson - Prentice Hall, _c2004
300			_a554
520			_aPractical - Framework - Applied - Cases - Award and Winning Research. Preface, Tools for Understanding and Analyzing Customer Equity, Introduction to Customer Equity Management Strategy, The Customer Equity Approach and the Customer Management Plan, Customer Equity Analysis, Measuring Customer Equity, Developing Strategies for Customer Equity Management, Customer Selection, Building and Managing Brand Equity, Building and Managing Value Equity, Managing Relationship Equity, Managing Customer Relationships Using Multiple Touch Points in Multi - Channel Settings, Measuring and Monitoring and Evaluating Customer Equity Management Strategy, Strategic Implementation: Investing for Maximum Impact, Managing Customer Profitability in Industrial Markets, The Role of CRM Technologies in Customer Management, How Customer Management is Changing Marketing, Index.
700	1		_aLemon Katherine N _96702
700	1		_aNarayandas Das _96703
700	1		_aRust Roland T _96704
942			_cBK
999			_c5821 _d5821