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035 _a20834
020 _a9781446248621
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aStrategic Social Marketing
260 _bSage Publications,
_c2015
300 _a430
520 _aThis book takes a systemic approach to explaining the value of Marketing in solving social problems. The Importance of social Marketing for social policy, Marketing Social good, Strategic Social Marketing Systems thinking and Social Marketing, Research methods in Social Marketing, Critical Social.
700 1 _aFrench Jeff
_96806
700 1 _aGordon Ross
_96807
942 _cBK
999 _c5916
_d5916