000 01365cam a22002534a 4500
005 20250605164230.0
008 250528s ||||||||||||||||||||||||d
035 _a20951
020 _a9781856178181
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aEvents Management / Third Edition
250 _a3rd
260 _bElsevier,
_c2011
300 _a742
520 _aThis book is the must-have introductory texts providing a complete A-Z of the principles and practices of planning, managing and staging events. Preface, Acknowledgements, An Overview of the Events Field, Perspectives on Events, Event Impacts and Legacies, Event Tourism Planning, Sustainable Development and Events, Planning, The Strategic Planning Function, Conceptualizing the Event, Project Management for Events, Financial Management and Events, Human Resource Management and Events, Marketing Planning for Events, Promotion: Integrated Marketing Communication, Sponsorship of Events, Event Operations and Evaluation, Staging Events, Logistics, Legal Issues of Event Management, Risk Management, Evaluation and Research, References, Index.
700 1 _aAllen Johnny
_96940
700 1 _aBowdin Glenn
_96941
700 1 _aHarris Robert
_96942
700 1 _aMcdonnel Ian
_96943
700 1 _aO'Tolle William
_96944
942 _cBK
999 _c6028
_d6028