000			01260cam a22001934a 4500
005			20250605164231.0
008			250528s ||||||||||||||||||||||||d
035			_a20961
020			_a9781403945631
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aInternational Business / Challenges in a Changing World
260			_bPalgrave Macmillan, _c2009
300			_a644
520			_aThis book approaches the subject from a truly global perspective and offers in-depth insights into the current challenges facing International Businesses. The International Dimension and the Organization, The Business Enterprise in the International Environment, Perspectives on Globalization, The Environment of IB, The Economic Environment, The Cultural Environment, The Political Environment, Competing in the Global Marketplace, International Trade and Regional Integration, Strategy and Organizations, Marketing, Managing in the Global Environment, Human Resource Management, Supply Chains, Finance and Accounting, Innovation and Strategy, Global Issues and IB, Ecological Challenge for Business and Society, Corporate Social Responsibility, Global Governance.
700	1		_aMorrison Janet _96954
942			_cBK
999			_c6038 _d6038