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035 _a20969
020 _a9780273708148
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aUnderstanding the Business Environment / Third Edition
250 _a3rd
260 _bPrentice Hall,
_c2009
300 _a420
520 _aThis book provides you with a clear and concise introduction to all of the most important activities taking place inside and outside organizations. Preface, Acknowledgements, The External Environment, The Composition of the External Environment, The Competitive Environment, Inside Organizations, Culture and Organizations, Organizational Behavior, Human Resource Management, Marketing, Operations Management, Finance, Managing Knowledge and Innovation, Stakeholders and Governance and Ethics, Glossary, Index.
700 1 _aCapon Claire
_93500
942 _cBK
999 _c6046
_d6046